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Symposium and Lectures
Symposium Series
We host a quarterly lecture series on public health communication and marketing as a service to our partners and all interested parties in our community. These 1-2 hour lectures, which will be scheduled once every quarter (or the nearest appropriate alternative date) during the 4-6 p.m. hour, will feature provocative speakers whose work is helping to define or refine the practice of public health communication and marketing.
All lectures are held on the Washington, DC campus of The George Washington University, and archived on this website.
- Using Norms in Social Marketing: Why, Why and How
- How GIS Supports Global Health Communication & Marketing Programs
- Risk Communication & Social Marketing: Challenges and Opportunities
- Childhood Obesity
How GIS Supports Global Health Communication & Marketing Programs
In this expert lecture, Bram Piot of PSI illustrates the use of GIS applications in public health as a tool in supporting health communication and marketing programs. Mr. Piot begins with a brief history of the origins of GIS mapping to promote health and show some examples illustrating how maps and spatial analysis have been used. Then describes approaches to using GIS as a decision-making tool for public health organizations. He discusses how maps improve monitoring, increase data use, and allow for practitioners to do a better job at targeting their interventions, such as in reaching vulnerable population groups and optimizing distribution systems.
Speaker:
Bram Piot is a specialist in the area of public health Geographic Information Systems (GIS), mapping, data management and database design. In his current position he is Geographer and GIS coordinator at Population Services International.
View the Presentation Slides
Listen to the Audio Recording
Risk Communication & Social Marketing: Challenges and Opportunities
Understanding risk and risk perception is vital for social marketers. The complexities of communicating risk, though, make the job difficult at best. This talk will focus on a major challenge to social marketers: how does risk perception facilitate or debilitate understanding of risk information?
Speaker:
Dr. Monique Turner, PhD, Associate Professor at The George Washington University's School of Public Health and Health Services will discuss current social science findings regarding risk based emotions and cognitions and their impact on the success of social marketing.
View The Presentation Slides
Childhood Obesity
Speakers in this session discussed the role of social marketing in childhood obesity prevention, its relationship to and significance for policy-based interventions, and offered recommendations for new initiatives and research.
Speakers:
Pamela Faura, PSI Mexico
Gwendoline Angalet, Nemours Health and Prevention Services
Alexandra Lewin-Zwerdling, Powell Tate
View the Presentation Slides:
- Pamela Faura, PSI Mexico
- Gwendoline Angalet, Nemours Health and Prevention Services
- Alexandra Lewin-Zwerdling, Powell Tate
Listen to the Childhood Obesity Audio Recording
Using Norms in Social Marketing: Why, Why and How
The New York Times Magazine listed Social Norms Marketing as one of the most significant ideas of 2001. Based on the central concept of social norms theory that much of people’s behavior is influenced by their perceptions of what is “normal” or typical, social norms marketing aims to re-set norms and decrease risky behaviors. But, does it work? And, if so, when, why and how? Our speakers will talk about their experience with Social Norms Marketing as well as their data on its effectiveness.
Speakers:
Dr. Rajiv Rimal
Tessa Telly, MS, CHES
Dr. Maria Lapinski
Dr. Pat McGann
View the Presentation Slides:
Dr. Pat McGann
Dr. Maria Lapinksi
Tessa Telly, MS, CHES
Listen to the Audio Recording Using Norms in Social Marketing: Why, Why and How