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How GIS Supports Global Health Communications and Marketing Programs
Ross Hall, Room 117
Friday, March 2
12:00 p.m.
-1:30 p.m.
In the third symposium of GW's Public Health Communication and Marketing series, Bram Piot, Geographer and Project MAP Coordinator, Research and Metrics at Population Services International, will illustrate the use of GIS applications in public health as a tool in supporting health communication and marketing programs.
Mr. Piot will begin with a brief history of the origins of GIS mapping to promote health and show some examples illustrating how maps and spatial analysis have been used. Then he will describe approaches to using GIS as a decision-making tool for public health organizations. He will discuss how maps improve monitoring, increase data use, and allow for practitioners to do a better job at targeting their interventions, such as in reaching vulnerable population groups and optimizing distribution systems.
GIS has specific value and applications in health communication and marketing. Mr. Piot will illustrate these points in a case study on use of maps to monitor (and ultimately improve) access to social marketing condoms among population groups at high risk for HIV/AIDS. The talk concludes with future directions in the area of public health mapping, including geomarketing for health, open-source tools, mobile mapping, and use of crowd-sourced data.
GW SPHHS Students: This could count toward your professional development
hours. We look forward to seeing you!
Friday, March 2, 2011
12-1:30 pm
Light Snacks/Coffee Provided
(First come, first served)
Ross Hall, Room 117
Click to RSVP
Cost: FREE